Over the past few weeks I’ve noticed more of these “Beijing Spirit” posters, adverts and billboards being put up around the city. I guess it must be a local government initial to promote Beijing and foster a community spirit. The last time I remember this happening was during the Olympic games in 2008. This latest campaign has all the hallmarks of the old fashion propaganda slogans from the 1950s. It’s a pity it doesn’t create a more international feel and look more creative and attractive, as they appear to be sticking it up at every empty space they can find.